Organic Search & Generative Engine Optimization
Elevating AI and Search Visibility for a Global Leader
DJI (Da-Jiang Innovations), founded in Shenzhen in 2006, is the world's leading manufacturer of civilian drones and aerial imaging systems, commanding an estimated 70–80% of the global consumer drone market through its Mavic, Air, Mini, Neo and Avata product lines. We were engaged to strengthen the organic search performance and AI-assistant visibility of DJI's authorized US e-commerce storefront on Shopify. The program integrated technical SEO, content and authority development, and Generative Engine Optimization (GEO). We restructured site navigation and internal linking for crawl efficiency, executed a phased keyword and content roadmap supported by industry editorial placements, and optimized product content for accurate citation within AI-generated search results.
Driving 150% Traffic Growth and Beyond
These initiatives delivered a 150% increase in organic traffic. Building on this trajectory, the next contract period targets a fourfold expansion in organic traffic, consolidating the brand's leadership across both traditional and AI-driven search.
