Website built to convert today,
and be found by AI tomorrow

Most web design stops at how a site looks. We engineer the website as a business asset — built around the action you want a visitor to take, fast enough to protect conversion, and structured so AI engines and assistants can read, understand and recommend your business.

See pricing & deliverables

**What separates a website that performs from one that just looks good?**

An ordinary web-design brief is judged on appearance. This service is judged on enquiries, leads and conversion rate, and on whether AI engines can read and recommend the business. Four principles govern every engagement.

Principle 01

Outcomes is the brief

Design decisions are measured against conversion rate, enquiry quality and cost per lead. Brand expression serves the visitor's next action rather than competing with it.

Principle 02

Speed is a conversion lever

Performance is treated as commercial infrastructure. Google research found that the probability of a mobile visitor bouncing rises by about 32% as page load time goes from one to three seconds.

Principle 03

Content and structure are an asset

Complete, well-structured content and markup determine how accurately search engines and AI assistants read, understand and recommend a business. It is built at source, not bolted on.

Principle 04

Human and agent, one build

The site is built to persuade human visitors and to be parsed by AI agent, so the same content performs in a browser and inside an AI answer.

Web Design Built Around Your Brand

We design and build corporate and brochure websites across a wide range of industries, including company sites, schools, financial firms, non-profit organisations, law practices, restaurants, and equipment manufacturers. Our approach rests on two principles: a distinctive brand concept, and a structure and presentation refined to the highest standard.

Every project begins by aligning the design with your company’s culture and the audience you intend to reach. Your website is your presence in the digital space, and it is the window through which prospective clients and partners form their first impression of who you are.

We design websites for businesses in Melbourne and around the world, with delivery scheduled to an agreed timeframe according to the scale of the project. If you are looking for a Melbourne web design company to take your website from concept to launch, Kongfuseo is the team you can trust.

Our Shopify build process

1. Discovery & Architecture

We map your commercial goals and visitor intent, then plan the information architecture, the content model and the template system — with scope and timeline agreed up front.

2. Conversion-First Design

We design intent-based navigation and conversion-engineered home, service and landing templates, keeping the path to enquiry and contact short and low-friction.

3. Performance & Core Web Vitals

Disciplined theme code, image and script control, and server-side rendering of critical content keep the site fast on mobile and protect conversion (LCP, INP, CLS).

4. Product Data & Structured Data

We standardise content, headings, metadata and internal links, and add JSON-LD schema (Organization, Service, Review, FAQ) so engines and agents read the site without ambiguity.

5. Search, Shopping & QA

Clean metadata and internal links, consistent business listings, tracking validation and cross-device quality assurance — all verified before launch.

6. Launch, Measure & AI-Ready

We launch, validate GA4 and Ads, and monitor conversion alongside search and AI-referred channels — with content structured for answer agents.

Website design

KongfuSEO®

With over a decade of experience, Kongfuseo builds websites engineered for conversion and enquiries. We're a digital performance marketing agency in Camberwell, Melbourne, combining design, structured data and measurement to deliver results for brands across Australia and overseas.

A blurry image of a red and blue background.

What does this Shopify service include ?

The service covers four workstreams that ship together: conversion-first design and build, performance and technical foundation, content and structured data with search visibility, and AI search and agentic readiness — each against a defined roadmap.

Conversion-First Design & Build

What's included

Intent-based information architecture & navigation
Conversion-engineered home, service & landing templates
Enquiry, booking & contact optimisation with reduced friction
Trust, reviews, delivery, returns & comparison content
Mobile-first layout, readability & accessibility
Reusable, test-ready component system

THE EDGE

Every template is built around a buying decision, with the path to Add to Cart and checkout kept short.

Performance, Core Web Vitals & Technical Foundation

What's included

Core Web Vitals optimisation (LCP, INP, CLS)
Theme code, image & script performance discipline
Server-side rendering of critical content
GA4, Google Ads & Merchant Center tracking foundation
Consent Mode v2 & measurement integrity
Clean URL, metadata & internal-link architecture

THE EDGE

Speed and measurement protect conversion and the accuracy of every downstream search, shopping and AI channel.

Product Data, Structured Data & Shopping Feed

What's included

Standardised attributes, variants & identifiers (GTIN, MPN, SKU)
JSON-LD schema (Product, Offer, Review, FAQ, Breadcrumb)
Google Merchant Center feed, with conversational attributes
Use-case, compatibility, substitute & comparison data
Demand-led collection, solution & guide pages
Consistent inventory, price, shipping & returns across surfaces

THE EDGE

The product page becomes a machine-readable knowledge unit that feeds SEO, Shopping, Performance Max and AI recommendation alike.

AI Search & Agentic Commerce Readiness

What's included

Readiness for AI Overviews & answer agents
Content structured for AI summarisation and citation (GEO / AEO)
Feed & data quality for AI discovery and comparison
Brand & product knowledge structured for AI understanding
Monitoring of AI-referred sessions & agentic channels
A staged path as AI search surfaces expand

THE EDGE

The site is prepared for discovery and purchase across ChatGPT, Gemini, Google AI Mode and Copilot, within current regional and eligibility limits.

2 slots available

Pricing

wordpress or webflow web design

Wordpress / Webflow Web Design

$3,750

from

Full website design and build, on WordPress or Webflow, including layout, typography, brand system and mobile responsiveness
Page architecture and content structure, including service pages, landing pages, blog setup and internal linking framework
Third-party integration, including Plugin, CRM, form builders, analytics platforms and marketing automation tools
Third-party app integration, including review platforms, loyalty programmes, email marketing and tracking tools
SEO foundation implementation, including title tags, Schema markup, sitemap submission and robots.txt configuration

One-time Project

Learn more

shopify web design

Shopify Web Design

$6,750

from

Full Shopify store design and build, including theme customisation, navigation architecture and mobile responsiveness
Product catalogue setup, including collections, metafields, variant structure and SEO-optimised product pages
Conversion rate optimisation, including landing page design, checkout flow and upsell/cross-sell configuration
Third-party app integration, including review platforms, loyalty programmes, email marketing and tracking tools
GA4 and pixel tracking setup, including Custom Pixel, GTM implementation and purchase event validation

One-time Project

Learn more

Platforms we design and build for

**A predictable path, from architecture to measurable results**

Every build follows the same four-phase cadence: discovery and architecture, design and build, data and quality assurance, then launch and ongoing measurement across search and AI channels.

Phase 01 · Weeks 1–2

Discovery & Architecture

Commercial goals, buyer-intent mapping, information architecture, the product-data model and the template plan.

Phase 02 · Ongoing

Design & Build

Conversion-engineered design and build across home, service, landing and contact, with a reusable component system.

Phase 03 · Monthly

Data, Schema & QA

Structured data, the Merchant Center feed, Core Web Vitals, tracking validation and cross-device quality assurance.

Phase 04 · Quarterly

Launch, Measure & AI-Ready

Launch, GA4 and Ads validation, and monitoring of conversion plus search, shopping and AI-referred channels.

What makes this different from an ordinary web design service?

An ordinary brief optimises for visual appearance. This service is engineered against conversion rate, average order value and revenue, and is built so the same catalogue can be read and recommended by AI agents. The deliverable is a commerce platform that combines conversion structure, performance, structured product data and AI Shopping readiness in one build.

How does website design actually increase conversions and revenue?

Through performance, structure and checkout quality. A Google-commissioned Deloitte study associated a 0.1-second improvement in mobile load time with an 8.4% increase in retail conversions and a 9.2% increase in average order value. Baymard Institute documents an average cart-abandonment rate near 70% and finds that resolving checkout usability issues can raise conversion by up to roughly 35%.

How long does a build take and how is success measured?

A typical build runs over several weeks, depending on scope and catalogue size. Success is measured commercially — conversion rate, average order value, revenue per session and Core Web Vitals — alongside discoverability in search, Shopping and AI-referred channels.

Can customers really buy my products inside ChatGPT or Gemini now?

In-conversation product discovery is live across the major AI assistants, and agentic checkout is being rolled out through open standards such as the Universal Commerce Protocol (Shopify and Google) and the Agentic Commerce Protocol (OpenAI and Stripe). Availability of in-AI checkout is set by each platform and gated by region and merchant eligibility — Google's in-AI checkout launched first for eligible US retailers — so it should not be assumed available to every Australian merchant today. The store is built so the brand can adopt these channels as eligibility expands.

Do I need this if I already have a website?

An existing website is assessed against the same standard: conversion structure, Core Web Vitals, product-data completeness, structured data and AI Shopping readiness. Where the foundation is sound, the work can be scoped as a focused upgrade rather than a full rebuild.

How does this work with SEO and GEO?

The same structured data, performance and content architecture that lift conversion also support SEO, shopping feeds and Generative Engine Optimisation. The build is designed to integrate with our SEO and GEO services so the foundation is shared rather than duplicated.