Partners

Trusted by brands across retail, e-commerce and B2B

Fantastic

Homeware Supplier in Australia

arova

 largest bathroom & kitchen resellers

TCL Inc.

Global consumer electronics and display technology leader

DJI

Global leader in drone technology

The UGG  Shop

Luxury UGG  boots store

Eurail

No. 1 seller of European rail passes

TAMJAI MIXIAN

Global Restaurant Brand

Le Yeahllow

No. 1  premium cake in Melbourne

Emier

2nd hand designer bags platform

Englaon

No.1 Caravan TV brand in Australia

Arctech

A world-leading intelligent solar trackers

Yarbo

No.1 Robotic lawn Mower brand

SAS Signage

No.1 Australia building & architectural  supplier

Fantastic

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Our approach

Full Google Ads management, built on a measurement architecture

Why brands trust Kongfuseo — Kongfuseo is an Official Google Partner.

Every engagement is full Google Ads management across Search, Shopping and Performance Max, built on a server-side measurement architecture.
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We begin with server-side tagging, Enhanced Conversions, Consent Mode v2 and offline revenue feedback, so Smart Bidding optimises toward real sales and margin — not platform vanity metrics.
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Measurement comes first

The accuracy of your conversion data sets the ceiling on what Smart Bidding can achieve — so we build and verify the data layer before a single bid is optimised.
Server-side tracking captures conversions in a first-party context that ad blockers, iOS restrictions and browser privacy controls can't intercept; industry analyses report it commonly recovers 20–30% of the conversions client-side tags lose.
More complete, accurate data feeds Google's automation better decisions — and that directly improves bidding quality and ROAS.

Profit, not platform ROAS

Platform ROAS measures revenue against ad spend using only the conversions a platform can see — including sales that would have happened anyway.
We align bidding to contribution margin, LTV:CAC and payback period, and use incrementality testing to isolate the genuine new revenue a campaign drives.
We optimise to the sales and margin that actually land in your bank account, measured and fed straight back into bidding.

How we work

The measurement stack


1. Account Strategy & Competitive Auction Analysis
‍Account audit and conversion-tracking health check, Auction Insights (impression share, overlap, outranking share), competitor intelligence, and a 90-day / 6-month / 9-month roadmap.

‍2. Campaign Management — Search, Shopping & Performance Max
‍Full account build or restructure, Smart Bidding, ad-copy and asset-group testing, Merchant Center feed optimisation, and disciplined monthly optimisation against targets.

‍3. Server-Side Measurement & Conversion Tracking
‍Server-side GTM container, Shopify Web Pixel and webhook setup, GA4 with event deduplication, Enhanced Conversions, and Consent Mode v2 where required.
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‍4. ROAS & Revenue Optimisation
‍Smart Bidding tuned to revenue and target ROAS, offline/CRM conversion import, budget reallocation toward proven converters, and profitability analysis on margin and LTV:CAC.

What's included

1. Account Strategy & Competitive Auction Analysis
‍Account audit and conversion-tracking health check, Auction Insights (impression share, overlap, outranking share), competitor intelligence, and a 90-day / 6-month / 9-month roadmap.

‍2. Campaign Management — Search, Shopping & Performance Max
‍Full account build or restructure, Smart Bidding, ad-copy and asset-group testing, Merchant Center feed optimisation, and disciplined monthly optimisation against targets.

‍3. Server-Side Measurement & Conversion Tracking
‍Server-side GTM container, Shopify Web Pixel and webhook setup, GA4 with event deduplication, Enhanced Conversions, and Consent Mode v2 where required.

‍4. ROAS & Revenue Optimisation
‍Smart Bidding tuned to revenue and target ROAS, offline/CRM conversion import, budget reallocation toward proven converters, and profitability analysis on margin and LTV:CAC.

Pricing

GOOGLE ADS

Google Ads Management

$2,750
from

  • Full account discovery and setup, across Google Merchant Center, GA4, conversion tracking, UTM tagging and GTM/GSC integration

  • Multi-channel campaign delivery, across Search, Display, YouTube and Performance Max, with platform-tailored ad creatives

  • Advanced audience targeting and remarketing, including in-market, affinity, custom intent and dynamic remarketing for abandoned carts

  • Continuous ROAS optimisation, through A/B testing of headlines, CTAs, audiences, user data analysis and placements

  • GA4 analytics and reporting,  sprints, with weekly snapshots and monthly strategy meetings

Monthly Retainer
Learn more
1
What does this Google Ads management service include?
It includes four continuous workstreams: account strategy with competitor Auction Insights analysis; campaign management across Search, Shopping and Performance Max; server-side conversion measurement; and ROAS and revenue optimisation. Each is delivered monthly against a defined roadmap, with formal reporting and a strategy call.
2
How does server-side tracking improve Google Ads performance?
Server-side tracking captures conversions in a first-party context that ad blockers, iOS restrictions and browser privacy controls cannot intercept. Industry analyses report it commonly recovers 20–30% of conversions lost by client-side tags. Because Smart Bidding optimises on the data it receives, more complete and accurate data directly improves bidding quality and ROAS.
3
What is the difference between optimising to ROAS and optimising to profit?
Platform ROAS measures revenue against ad spend using the conversions a platform can see, which can include sales that would have happened anyway. Optimising to profit aligns bidding to contribution margin, customer lifetime value and payback period, and uses incrementality testing to isolate the genuine new revenue a campaign drives. This service optimises to profit.
4
Do you set up conversion tracking for Shopify stores?
Yes. Shopify is our default commerce environment. We deploy tracking through the Shopify Customer Events Web Pixel and order webhooks into a server-side GTM container, configure GA4 with event deduplication, and implement Enhanced Conversions. This approach works with the current Shopify checkout, which no longer supports legacy theme scripts.
5
How do you analyse competitors in Google Ads?
We combine Google Ads Auction Insights — impression share, overlap rate and outranking share — with third-party intelligence on competitor keywords, ad copy and landing pages. We also assess brand-term defence and share of voice. The output is a prioritised view of where competitors are vulnerable and where budget can win the most profitable auctions.
6
Is Consent Mode v2 required for Australian businesses?
Consent Mode v2 is required by Google for advertisers using its platforms to collect data from users in the EEA and UK. Australia has no equivalent prior-consent requirement, so it is not mandatory for stores selling only within Australia. We implement it whenever a business sells into the EEA or UK, and recommend it where conversion modelling can recover otherwise-lost data.
7
How long until we see results?
Measurement improvements appear within the first month, once server-side tracking is live and recovering conversions. Bidding stabilises as the algorithms gather accurate conversion data, typically over four to eight weeks. Meaningful, sustained ROAS and revenue improvement is assessed over a longer horizon, and no specific result is guaranteed.

Turn Clicks into Conversions

Drive More Sales and Visibility with Kongfuseo’s Proven Strategies

Get in touch
Get in touch