SEO Agency Melbourne

Yarbo is a smart outdoor robotics brand centered on a modular system, with products spanning multiple operational scenarios including mowing, snow removal, and yard clearing, targeting the consumer markets of Europe and the United States. KONGFUSEO provides dedicated SEO and GEO (Generative Engine Optimization) services for the brand, with the objective of establishing category-level visibility across both traditional search and AI-driven search in parallel.

The engagement begins with data and competitive intelligence to define the target audience, opportunity space, and priorities, followed by integrated execution along three principal workstreams: technical SEO, content architecture, and GEO.At the technical SEO level, a URL architecture and ranking attribution strategy was developed around core commercial keywords, consolidating and strengthening the ranking capability of core keywords through page structure optimization, structured data differentiation, and internal linking architecture. At the content level, the content depth and topical coverage of target pages were expanded on the basis of keyword cluster modeling. At the GEO level, the focus was placed on entity signal optimization and content extractability, ensuring that the brand receives accurate and authoritative representation within the responses of generative engines. Authoritative review and unboxing editorial content was additionally published through mainstream media outlets.The full process is governed by a transparent KPI framework that maps each action to ranking, traffic, and visibility metrics, using official search data as the authoritative validation signal for on-the-ground effectiveness.

Within the contract period, the service targets top-tier placement for core keywords in U.S. Google search results as its ranking objective, alongside organic traffic growth of 25% or greater. All objectives are monitored and validated with official search data as the anchor.

By deeply integrating traditional SEO with Generative Engine Optimization, KONGFUSEO enabled Yarbo to build category-defining brand visibility across both conventional search and AI-driven search in parallel, establishing a search foundation for long-term growth in the emerging smart outdoor category. Improvements to site structure and rankings for major non-branded keywords—for example, "Robot Lawn Mower" and "robotic lawn mower" advancing into the top five and top three positions on the first page—together with the enhanced rationality of page structure, also substantially improved the ROAS of Google Ads campaigns.

djiusa.com is an authorized DJI reseller serving the U.S. market with DJI drones and imaging products, built on the Shopify platform. Kongfuseo was engaged to deliver SEO and GEO (Generative Engine Optimization) services, assuming full responsibility for technical optimization, content architecture development, GEO authority building, and metadata optimization at scale.

The engagement was structured around four principal workstreams: site technical optimization and page performance improvement; page title and meta description optimization at scale; content architecture development supported by topic clusters and internal linking structure; and GEO authority building oriented toward generative engines, including the publication of authoritative review and unboxing editorial content through mainstream media outlets. All optimization decisions were anchored to official search data, and the true growth quality of organic search was continuously validated through the separation of branded and non-branded terms.

Within the first execution cycle, djiusa.com achieved comprehensive improvement in organic search performance. Organic search clicks grew by approximately 58.6%, and impressions grew by approximately 100.4% (nearly doubling), indicating a rapid expansion in the range of site content recognized by search engines. The ranking structure migrated forward in parallel, with a marked increase in the number of keywords entering the top ten search positions and a steady rise in the number of top-three keywords. Most critically, clicks on non-branded keywords increased by as much as approximately 140%, far exceeding branded terms, confirming that this cycle of growth originated from genuine improvement in organic search visibility rather than natural fluctuation in branded traffic.

Within a single execution cycle, djiusa.com achieved an overall step-change in organic search visibility and keyword ranking structure. Keywords such as "dji" and "dji drones" entered the first page of Google U.S. rankings as anticipated, forming full first-page coverage alongside the DJI corporate website, with growth quality validated by data. The project has now entered its next phase, advancing on a continuous basis around content deepening, backlink building, and site performance.