If you are thinking of spend your funds into marketing ads to reach your target audience, you will definitely want to spend your money in the right place in the right order to achieve the best results. Google Ads will be just the right one for you and the perfect fit for a better place to advertise for your business.
What is a Google Ads Campaign?
Google Ads is an advertising system that help advertisers bid on certain keywords which allows their ads to be clickable and to appear in Google’s search results. It also helps target different audiences or ideal customers to look for your products and services based on the specific keywords that you have created.
How to set up your first Campaign?
Before creating your first campaign, you have to understand what the basic terms that are used:
I. Keywords are words or phrases that your customers type in Google Search, which then trigger your ads to appear. Make sure you pick a list of suitable keywords.
II. Bid is where you set a certain amount that you are willing to pay when someone clicks on your ads.
III. Quality Score is quite helpful to keep you in check. It’s a benchmark to show how your keywords are relevant to your ads and your webpage.
IV. Ad Rank determines your ads position and whether your ads are showing.
V. CPC (cost-per-click) is the amount that you pay when a customer clicks on your ad.
VI. Conversion takes place when someone clicks on your ads and take on another action – like making a purchase, viewing your videos or calling you.
1. Create your campaign
When you’ve familiarised yourself with these keywords, start creating a campaign with the goal you are focusing on, which are used to organise your ads group to make sure that you are advertising the correct campaign. It helps you break down the products into categories:
Campaign 1: Kongfuseo_Services
• Ad Group 1: Social Media Marketing
• Ad Group 2: SEO Services
Campaign 2: Case Studies
• Ad Group 1: SEO Project
• Ad Group 2: SEO and Google Ads
You can add-on more ads group into the same campaign. Be sure to separate all the campaign, ad groups, ads and keyword lists for different products to keep organised, making sure all the information is clear and understandable.
2. Set your budget
With Google Ads, you are able to control the cost in two different settings, which is your daily budget and bids. When you first start out, it’s best to spread an overall budget evenly across your campaigns. Don’t worry if it’s not working, as you can adjust it to meet your needs anytime!
3. Pick your keywords while including match types
Keywords are used to show your ads to the people who will be clicking into your ads. Remember you need to focus on relevant keywords for your ad campaign to help you reach more target audience, who would most likely to be your potential customers. If you are unsure what keywords are suitable you can use a free tool call Keyword Planner, which will help you generate a few sample list or keywords for your campaign.
There are five keywords match types to choose from to tell Google whether you want an exact match or not:
1. Broad Match allows a widespread of any words to match your keyword phrases in any order.
2. Modified Broad Match helps lock in certain words within your keyword phrase by adding the “+” sign.
3. Phrase Match will show your ads that contain your exact phrase in your keyword, plus words before or after it.
4. Exact Match will only show the exact word or phrase that you’ve chosen.
5. Negative Match comes in handy when you want to exclude irrelevant words or phrases from triggering your ads.
4. Create your Headlines and Descriptions
Another main issues you need to figure out is to have a catchy headline and descriptions to attract your target audience. It can make a difference if you are trying to facing with your competitor’s ads. Make sure you match your target’s intentions and address the main points in the descriptions!
When you are done, just hit the submit button and you’ve set up your first Google Ads campaign. There’s always room for improvement so don’t hold yourself back and get your first campaign started.